Interesting to see that the company I work for (although not selling CRM) is rapidly adopting the CRM 2.0 theme.
Gary Conway, our new hired CMO, is talking about a real dialogue with customers and sees the employees as the best evangelists of the company and its products. This is actually a very good start into a cultural change within the company and is accompanied by a marketing campaign to promote the Progress brand, which is pretty unknown in the marketplace of SOA. This is particular surprising as Progress Software has some of the best in class products there…
The new website is already life and features a life chat possibility which allows customers to ask questions w/o taking the receiver and dialing a number. It is really good to see that we’re going into the right direction here and it shows that CRM 2.0 or Social CRM is gaining momentum.
BTW: you might have noticed that the post frequency has dramatically reduced. This is due to me now actively writing on my Masters’ Thesis and therefore not allowed to publish some of the stuff that I am writing. But be sure to find a lot more when I am finished writing on August 13th (latest).
Stay tuned,
Guido
