I was thinking before how you could create a community like the open source one or the flock of free plug-in and gadget developers that actively create content and share it (being proud of their creations) while still having a business model and earn money from it.Obviously it is hard to find an example in the software arena as only few people are willing to spend money on Software in times of Linux and OpenOffice. But Paul has found a very good example of a clothing store called Fashionology LA.
Read his blog post about what the store is doing to create a unique customer experience that customers are willing to pay a premium for.
I wonder if the Apple Store (iPhone v2) will be an example of a successful implementation in the IT world. The fact that content creators are able to offer their programs for free makes me doubtful... Although there will be a good solution for the micro-payment via the mobile service-provider.
Technorati Tags: CRM 2.0, Co-Creation, Collaboration, Customer Experience
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