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- Starts with a (ready developed) product
- Strong Focus on SFA
- Gathers information about the customer
- Where is the Customer Relation?
- Where is the value (+experience) for customers?
- Process focused (Inside-Out view)
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- Provide content to engage consumers in a conversation
- Collaborate on products and services
- Listen to users and customers
- The consumer engagement will lead to loyal customers
- This will create a Meaningful Customer Relationship that brings value to both sides!
Technorati Tags:
CRM 2.0,
process flow,
loyal customers,
meaningful customer relationship
Aaargh - the pictures are missing :(
ReplyDeleteWill fix as soon as I am back home on the weekend...