Tuesday, September 2, 2008

SOA and the Enterprise 2.0

see my post in the SOA blog:


This is relevant to CRM as it outlines the technology changes required to implement a CRM 2.0 application based on a SOA.

I find Giles statement about the next generation of users very important. They will expect all the Web 2.0 applications at their jobs - that is why this time the innovation comes from outside the enterprise, not the other way around.

This might be a proof that the customers are more and more empowered and the enterprise has to adopt in order to be successful in the future... CRM 1.0 days might be gone soon!