Thursday, December 4, 2008

CRM 2.0 is not an IT challenge...

38852_i0_-_lost_bits_4 Our CTO, Hub Vandervoort, talks about the challenges to implement an SOA and concludes that this is also not only a matter of the right Software or Tool-Set, but a challenge to get people collaborating and communicating with each other (see SOA- Socially Oriented Architecture).

The same applies to CRM 2.0! Software will only support a new Customer Relationship Model - the more important part is the strategy and the shift in peoples heads that has to happen.

While technology was the initiator (Web 2.0) to create the demand for CRM 2.0, it will not be the solution to deal with it.

1 comment:

  1. CRM is now a mature market with enterprise vendors offering end-to-end integrated solutions. Hence, the main focus for our CRM offering is the customer and how to bring more value to the end-user. Pegasys CRM services comes in all shapes and sizes from extensions to Microsoft Office over a call center to high-end opportunity management and selling tools for increasing effectiveness and efficiency.Thanks. CRM Services

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