Thursday, August 27, 2009 the big winner in 2009 ?!

ArticleImage.7155[1] The CRM Magazine has published the winners of their CRM Market Awards for 2009. Looks like SFDC is the dominant player, winning the top four categories (not really playing in the other categories).

Marc Benioff (SFDC CEO) is listed as one of the eight most influential leaders (next to Anthony Lye from Oracle and Tony Hsieh from Zappos). I am missing Paul Greenberg in this list…
It is noteworthy that Tony is in this list as someone that is actually doing CRM 2.0, not just talking about it or selling software that is supposed to implement successful CRM. This is a good example of how CRM 2.0 can look alike without spending too much thoughts on the technological or theoretical side of it, but just DOING it.
Tim O’Rielly (Enterprise 2.0) is also listed, because of his vision of the modern enterprise. Again, Tony has shown how this vision can be executed… Let’s hope Amazon can keep up this momentum and learn from Zappos rather than applying the Amazon culture.

Besides the extreme dominance of SDFC there is not a lot of surprises in the list of winners. Microsoft is massively gaining ground and I am unsure how Deloitte won the consultancies category – looks like they have done some successful projects to pass Accenture, IBM and Capgemini…

Amdocs (ex Clarify) does not show up anymore – looks like they killed the CRM business and put focus (back) on billing and their QPass and Cramer acquisitions. Although Rogers finally decided to upgrade to CES 7.5 and SmartClient, I am not seeing any new logos for Amdocs CRM in the past year).

Technorati Tags: ,


  1. I see Jeremiah made the Influential list. I enjoy his blog, too.

  2. Hey Guido, thanks for the expression of support. I appreciate it coming from you.

    I was thinking about Amdocs (and you) a couple of days ago and wondering where they and Clarify had disappeared. If you have any insight I would appreciate hearing it - is their CRM business dead? Why did they kill it.? Please fill me in - either via the blog or a private email.


  3. Hi Paul,

    just yetsterday I heard from a good friend and ex Amdocs colleague that they started laying off the sales force for CRM. I attended the "office closing party" in Munich last week (the ex Clarify Office). So it looks like they really gave up on the CRM part of the business :(

    One of the reasons I left a year ago was the missing R&D spending for the CRM product line. Without that it became harder and harder winning deals... actually I did not see a major announcement for quite a while now.

    This is sad to see as the old Clarify product was very competitive. Just the lack of comittment at Amdocs made it un-sellable outside some Telcos.

    Amdocs should ask themselves the question where the "customer experience" actually happens - and if it makes sense to push that theme while not investing in CRM anymore. But maybe they have a much better plan that I just do not know, yet :)

    I guess we will find out...

  4. This comment has been removed by a blog administrator.