Sunday, October 4, 2009

Twitter - just a temporary hype?

image I just read a post from Jennifer Leggio talking about twitter presence and overall social media strategy of corporations. And I have to agree that twitter has a somewhat limited value in a CRM 2.0 strategy as well.

The Comcast example might not be the blueprint for followers.
On one hand the twitter user numbers still seem to be growing fast, on the other hand I see lot of the communication moving to other platforms like Facebook. User numbers not necessarily visualize the amount of valuable information that is transmitted through such a platform.

My personal feeling is that the future will be a mashup of several social networks. Users will be looking for applications that combine the data streams seamless. I am using TweetDeck which has Facebook and MySpace connectivity already.

The idea of short messages enriched with pictures, location information and links to other sites might stay, but will twitter be around in a couple of years? Who knows…

Technorati Tags: ,,


  1. I really enjoyed reading your post Guido. Based upon your interest you may also want to review my post on Social Business Strategy, Social Support Communities, and the like:

    Would love to hear your thoughts.


  2. It does seem more likely that a one stop shopping approach will succeed, because people will tire of going to different places for each communication. Or, like you also mentioned, tools that bring all that communication to one place.