I just came across a blog post from Jeff Stibel where he talks about ways how to stay out of trouble when it comes to social media (both from a corporate as well as from a personal perspective).
While most of the issues that can arise with the Web 2.0 technologies and the “Social Web” are easily predictable with common sense, it is alarming how many people still make fundamental errors in dealing with these platforms.
CRM 2.0 (Social CRM) has to make sure doing these things right! It is a good idea to built a customer relationship on trust and transparency rather than blow out exaggerated marketing messages that have a massive negative impact on the brand when customers realize the truth.
Corporations have to keep in mind that customers are talking about them and (in our days) basically the whole world can read along.
Jeff actually brings it to the point when he says:
“…the most foolproof way to stay safe on social media is simply to be who you say you are. Pretending to be something you're not, or attempting to conceal or manipulate the truth is a surefire way to lose.”
…nothing more to say I guess.