Saturday, December 1, 2012

CRM is not about “managing” customers (anymore…)

CRM 2.0 is the move away from the transaction based “management” of customers (one way pushing marketing information) towards a real two way dialogue that is based on trust on both sides. To discover the full benefits of a changing customer behavior that is arising with new technologies, it is necessary for companies to open up, share information and start listening to customers instead of just pushing marketing messages out into the market. Engaging in such a meaningful conversation will help to discover new ideas and align products and services with the customer demand. It further leverages the willingness of users to contribute to the development and enhancement of products, services or ideas.

It has to be kept in mind that CRM 2.0 is not just a technology or software tool but consists of several components that all need to be considered and eventually implemented.

image

The underlying technology is only a minor matter but has to support the shown elements. Open Source software and Software as a Service (SaaS) can help to reduce the cost for the IT infrastructure in order to set the clear focus on the strategically more important parts like the required change in corporate culture.

Technorati Tags: ,

6 comments:

  1. Yes it is right that CRM is not only for dealing with customers it plays a major role in converting sales into leads.For effective lead generation dealer lead crm software plays vital role in customer relationship management so that a business industry can grow its business in a economical way towards the peak.

    ReplyDelete
  2. Wow! Great post! The content is very rich, and I really like it. It help me very much to solve some problems. It is very helpful for all the people on the web. Thanks a lot. ERP Software in Mumbai || MLM Software || MLM Software in Mumbai

    ReplyDelete
  3. Excellent post. I was checking constantly this blog and I am impressed! Extremely helpful info specially the last part :) I care for such information a lot. Thank you and best of luck. CRM Software || CRM Software in Mumbai || ERP Software

    ReplyDelete
  4. i've read your blog, please visit here too sir- The custom built crm are all effective and tough making sure that your business gets the necessary demand all fulfilled thereby taking into count all features necessary for your management. The website is professionally designed making sure business owners can get the basic task completed within simple and effective ways. The custom crm development is worth enough for use and can be bought by any business from genuine service providers.

    ReplyDelete
  5. CRM software OR Customer relationship management applications helps companies to manage & Analyze customer data to improve customer relationship and driving sales growth. Contact us for Top Best Best CRM Solutions

    ReplyDelete
  6. The information presented here is really very beneficial. Thank you for sharing.CRM Solutions For Small Business

    ReplyDelete