| Technology | Context |
| Customer Support Self Support | Provide a unique customer experience by providing exceptional customer support |
| Sales Force Automation Sales Intelligence | Empower the sales force with the tools and data they need to work efficiently |
| Enterprise 2.0 | Allow employees to collaborate internally and externally with the applications they know and love |
| Wiki-Webs | Collect and share knowledge in order to leverage what has already be done |
| Enterprise Search Engines | Find information quickly – independent of the place |
| Blogs | Self expression and information sharing with colleagues and customers |
| Social Bookmarking | Leverage the “wisdom of the crowds” |
| Mashups | Reassemble existing pieces of information and functionality and build a new service |
| Really Simple Syndication (RSS) | Subscribe to streams of data on the WWW |
| Search Engine Optimization (SEO) | Optimize the internet presence of the corporation for search engines, so that customers an easily find them |
| Campaign Management and Marketing Tools | Toolkit to find the right customers of a campaign and execute the campaign effectively |
| Analytical CRM | Analyze customer behavior and draw conclusions; |
| Real-time Events | Empower employees and management with real-time information; Automate actions based on real-time information and events |
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