Wednesday, July 2, 2008

CRM market still growing fast

AMR says the market for CRM software will grow with double digit rates.
This is pretty interesting given the fact that so many CRM projects still fail... Do companies realize that buying a CRM software is not sufficient to be successful?

What about the required changes to company strategy and employee behavior? According to AMR the Web 2.0 technology is mostly demanded in the SFA arena - but what about service and support? What about marketing and innovation?

Let's hope the software vendors get the basics right so that users of their platforms will finally be able to focus on the required strategic and behavioral changes towards CRM 2.0...

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