Friday, October 31, 2008

Economic downturn to increase the need for CRM 2.0?

With the crisis on the financial markets and the possible economic downturn in the Mid and Long-Term, I was wondering is this will also slow down the rise of CMR 2.0 or if this will even increase the need for next gen. Customer Relation Management?

Analysts still see Software as a Service (SaaS) as the next big thing on the market - which would support the fusion of traditional CRM and Web 2.0. But will companies be able to re-think their Customer Relationship Model strategy or will they prioritize this down until times get better?

I believe that the majority will see CRM 2.0 as a chance to survive the 'hard times' and come stronger out of them as aver before. Or, to see it from the other side, the economic downturn could be a chance for a business to focus on the most important parts - their customers - and get rid of some of the bad behavior that we could see in the past years of globalization, rise of technology and new markets.

Interesting times ahead of us... Will be interesting to see what the outcome will be.

1 comment:

  1. enterprisewizard announced the release of Version 2.0 of its flagship Enterprise Wizard adaptive CRM application, described by company officials as "an out-of-the-box, browser-based, end user-customizable J2EE product for issue tracking, helpdesk, customer support, sales, email and marketing automation