Creating a CRM 2.0 strategy that is viable in ten years from now would be tightly connected with an accurate prediction of what the Internet (WWW) will look alike by then.
But the question must be asked if this prediction can be made at all? The world is turning faster and faster. Predicting the next 10 years of the World Wide Web would be like predicting the rise of HDTV and Flat TVs in the 1950s…
Remember my slides around Business Velocity?
Or do you remember your top bookmarks in 1996 (I was at university at that time convincing the Professor to upgrade the 56k Internet connection…)? comScore lists websites like WEBCRAWLER.COM, NETSCAPE.COM or INFOSEEK.COM amongst the top 5 – all dead and gone ten years later!
On one hand, the ®evolution of the Internet is going at the speed of light (Paul did recognize this a while ago :) – on the other hand, I believe that the cultural revolution that has taken place, initiated by the Web 2.0, has passed its zenith and will continue at a much slower pace the upcoming years.
With the acknowledgement that the future of the Web is hard to predict, a CRM 2.0 strategy should not solely rely on the most hyped platforms like Facebook or Twitter, but focus on a foundation that will last when they will be gone in ten years from now. “Covering the base” is the motto here rather than jumping on the short living buzz.
Instead of moving at the speed of light, the evolution of the internet, and technology in general, seems to take lightspeed jumps. We may just be between jumps, now, which makes it feel like a slowdown. Pretty soon someone will come up with new idea, or technology will finally reach a level that will allow an old idea to work. Then, we'll be ready to make the jump to lightspeed, again.
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