The End of Management

You have to read this very nice article about management and how it doesn’t fit into the 21st century:

http://online.wsj.com/article/SB10001424052748704476104575439723695579664.html

Very good research collection on how the model of large managed corporations will be obsolete in the future and Enterprise 2.0 will get successful.

We can see many examples in the corporate landscape that follow the path of Enterprise 2.0 like

• SAS (listed in the article)
• Dell and Starbucks (collecting ideas from outside the company)
• Nike (design your own products)
• Zappos (flat management structure and motivated employees)

I am sure the list goes on and on (feel free to add examples in the comments section) and shows that there is a need for change in our thinking in regards to management and the way we (want to) work. That is why I wrote about the “Customer Relationship Model 2.0” and not referring to it as “Management” anymore…

What do you think about this? Another hype that will be forgotten in 5 years? Traditional Management is about to die? Or something in the middle?

Technorati Tags: Enterprise 2.0,CRM 2.0,Management

The future of the Web (3.0?)

Creating a CRM 2.0 strategy that is viable in ten years from now would be tightly connected with an accurate prediction of what the Internet (WWW) will look alike by then.

But the question must be asked if this prediction can be made at all? The world is turning faster and faster. Predicting the next 10 years of the World Wide Web would be like predicting the rise of HDTV and Flat TVs in the 1950s…

Remember my slides around Business Velocity?

Business Velocity

View more presentations from Guido Oswald.

Or do you remember your top bookmarks in 1996 (I was at university at that time convincing the Professor to upgrade the 56k Internet connection…)? comScore lists websites like WEBCRAWLER.COM, NETSCAPE.COM or INFOSEEK.COM amongst the top 5 – all dead and gone ten years later!

On one hand, the ®evolution of the Internet is going at the speed of light (Paul did recognize this a while ago :) – on the other hand, I believe that the cultural revolution that has taken place, initiated by the Web 2.0, has passed its zenith and will continue at a much slower pace the upcoming years.

With the acknowledgement that the future of the Web is hard to predict, a CRM 2.0 strategy should not solely rely on the most hyped platforms like Facebook or Twitter, but focus on a foundation that will last when they will be gone in ten years from now. “Covering the base” is the motto here rather than jumping on the short living buzz.

Technorati Tags: CRM 2.0,Business Velocity,Hype,Future of WEB

Web 3.0?!

Is this really a 'major release' or shouldn't this really be Web 2.1?

Technorati Tags: Web 3.0,Web 2.1,Buzz Words

Analogy to the TV revolution

Brian Halligan raised a good point - isn't the current (r)evolution of Customer Relationship Management (or Customer Relationship Model) very similar to the dramatic changes in Marketing with the introduction of the television 50 years ago?

The TV completely changed the way of marketing and advertising! Some companies were able to leverage the new tool and grow dramatically (Coca Cola, P&G, etc.) while others got stuck with their traditional way of marketing and did not grow or even went out of business.

Very similar to what the Web 2.0 does with CRM! Customers discovered how to avoid the traditional advertising - i.e. one way or push communication - overload and more and more using new ways to do their purchase decision. The social networking is playing an important role in this decision.

With a good CRM 2.0 strategy, companies can leverage this development and grow with it. Staying in the old fashioned structures might not be a good idea...

Technorati Tags: CRM 2.0,Revolution,Web 2.0,Marketing,Advertising

Revolution or Evolution

One of the most interesting questions around CRM 2.0 - in my eyes - is if this will be a revolution or more like an evolution of CRM 1.0.
Without being able to predict the final outcome, I would prefer an 'evolution' as I think CRM 2.0 will definitely be build on all the good things from CRM 1.0 and it will leverage many pieces that proved to be valuable in the 'old world'.
It's gonna be a very exciting journey towards real CRM 2.0 and it will definitely change things and the way business is made in the future (or how companies will differentiate). But we will still see some good old stuff then that was around forever.
A good example I see is SOA, which is also both - a hype and the normal evolution of software development in an enterprise environment. There have been many concepts before SOA that delivered the same kind of functionality or value, but there is a reason why they have not been that successful and why SOA is seen as a revolution in this space.
Again, it will be an exciting jurney and I hope that I will not only be part of it, but also actively design CRM 2.0 and it's vision....