Looks like there is a new name in town… what happened to the Wikinomics?! The short version of the video mentioned earlier also re-uses the business velocity theme.
Check out the interesting video response from tippingpoint labs:
Not 100% sure if the hula hoop is a valid comparison, though… what is the value add of a hula hoop, really? not much I would guess. Social Media has more to offer I’d say.
just came across this YouTube video that has some impressive numbers to show that the rise of social media (through Web 2.0 technology) definitely has begun…
Interesting that it picks up the comparison of the time to reach 50 million users.
Jensen Huang (Co-Founder of NVIDIA) has an interesting sight on Corporate Vision and the fact that you have to ignore the customer base in certain situations. That is when you are sure that your vision is so much stronger than that of your customers:
This is actually a good point and sometimes probably necessary to differentiate from competition. Risky, though, when you completely lose contact to the end-users.
For NVIDIA it worked out quite well. But as Jensen said, they were competing against 200 other graphics chips producers in the 90s, so differentiation is sometimes hard and might really lead to the ignorance of customers (for a while).
A CRM 2.0 strategy must not always mean that a business has to blindly follow what customers demand. Some products or services might not have an obvious business case (i.e. will not create immediate money), some might see no demand at the time you have to start developing them. Still they can deliver in the mid- or long-term if there is a strong vision behind it (and the vision fulfills).
A Revolution needs strong leadership and only a limited number of people are able to discover this in an early stage.
Apple is another good example where products are created with very little or no involvement of (potential) users. A very successful example as we all know… The question is do I really want to completely ignore customers? And if so, for how long?
I think executing on a strong vision does not mean that you have to lose contact with your customers. There are always some people out there that share the same vision. It’s all about finding these individuals and getting them into the boat. The connected (Web 2.0) world these times is a tremendous help here!
So CRM 2.0 is also about finding the right people out there and co-creating products and services with them. If done well, these customers will get real advocates for the brand.
Brian Halligan raised a good point - isn't the current (r)evolution of Customer Relationship Management (or Customer Relationship Model) very similar to the dramatic changes in Marketing with the introduction of the television 50 years ago?
The TV completely changed the way of marketing and 
advertising! Some companies were able to leverage the new tool and grow dramatically (Coca Cola, P&G, etc.) while others got stuck with their traditional way of marketing and did not grow or even went out of business.
Very similar to what the Web 2.0 does with CRM! Customers discovered how to avoid the traditional advertising - i.e. one way or push communication - overload and more and more using new ways to do their purchase decision. The social networking is playing an important role in this decision.
With a good CRM 2.0 strategy, companies can leverage this development and grow with it. Staying in the old fashioned structures might not be a good idea...
One of the most interesting questions around CRM 2.0 - in my eyes - is if this will be a revolution or more like an evolution of CRM 1.0.
