Sunday, August 24, 2008

CRM 1.0 vs. CRM 2.0

  • Starts with a (ready developed) product
  • Strong Focus on SFA
  • Gathers information about the customer
  • Where is the Customer Relation?
  • Where is the value (+experience) for customers?
  • Process focused (Inside-Out view)
  • Provide content to engage consumers in a conversation
  • Collaborate on products and services
  • Listen to users and customers
  • The consumer engagement will lead to loyal customers
  • This will create a Meaningful Customer Relationship that brings value to both sides!
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1 comment:

  1. Aaargh - the pictures are missing :(

    Will fix as soon as I am back home on the weekend...