Master-Thesis about CRM 2.0

I am thinking of putting my thesis online - would anyone be interested?

CRM 2.0 Presentation

…done for my Thesis Defense last Saturday.

The goal was to squeeze the Thesis into a 20 minute presentation, so I put many slides into the backup section. I still could not finish within the 20 minutes, though…

CRM 2.0 By Guido Oswald

View more presentations from Guido Oswald.

Technorati Tags: CRM 2.0,Enterprise 2.0,Social CRM,Master Thesis Defense

My Masters’ Thesis is progressing…

now at about 20 thousand words on 90 pages:

More to come soon, stay tuned....

CRM 2.0 at Progress Software

Interesting to see that the company I work for (although not selling CRM) is rapidly adopting the CRM 2.0 theme.

Gary Conway, our new hired CMO, is talking about a real dialogue with customers and sees the employees as the best evangelists of the company and its products. This is actually a very good start into a cultural change within the company and is accompanied by a marketing campaign to promote the Progress brand, which is pretty unknown in the marketplace of SOA. This is particular surprising as  Progress Software has some of the best in class products there…

The new website is already life and features a life chat possibility which allows customers to ask questions w/o taking the receiver and dialing a number. It is really good to see that we’re going into the right direction here and it shows that CRM 2.0 or Social CRM is gaining momentum.

BTW: you might have noticed that the post frequency has dramatically reduced. This is due to me now actively writing on my Masters’ Thesis and therefore not allowed to publish some of the stuff that I am writing. But be sure to find a lot more when I am finished writing on August 13th (latest).

Stay tuned,
Guido

Technorati Tags: CRM 2.0,Social CRM,Progress Software

Day 1 - The Beginning

So I am finally starting to document the progress of my masters' thesis in a weblog...

Today (Monday April 14th 2008) is the beginning of my two weeks holiday that I have dedicated to work on my masters' thesis about CRM 2.0.
This paper will be crown of my two year executive MBA studies at FOM in Munich.

I decided to use Blogger.com as a host for this blog because I already have my personal blog here and got used to the functionality that Google offers with Blogger.com.
It turns out there are hundreds of hosting services available for weblogs, but as always, you use what you are used to, so I am back here :) During the blog creation, I found that there is already a blog from Michael W. Thomas that talks about CRM that uses the "crm2" sub-domain, so I choose "crm2-0" which leads to "crm2-0.blogspot.com" for the complete url.

I plan to a post daily status and additional milestones that I pass along my way towards the final paper. In the previous days and weeks I already had some ideas about the topic and did some research and initial reading. Looks like there is already some material available in the internet that talks about the web 2.0 in combination with CRM. I hope that my professional background, selling CRM software for the past eight years, and my personal experience with social networking and web 2.0 will bring some new aspects and findings in this area.

Next Steps:

• Do more research around CRM 2.0
• Create a mind map so I don't forget anything
• Create an outline or high level description what the thesis will be about
• Talk to some professors at FOM to find out if the topic is OK for a masters' thesis