Tuesday, May 6, 2008

CRM 2.0 and Advertising

An article from a German IT Mag raised an interesting question about how advertising can connect to the Web 2.0 world.
They make a good point that classical banner ads are not working very well in social networks, as their users are not looking to buy something (like when searching the web) but find advertising on their homepage rather disturbing.

From a strategy perspective it might not be a good idea to go for banner ads in a social network - also because the content of the page might be inappropriate.

But how will social networks finance themself and how can CRM 2.0 work in this environment w/o spreading a negative mindset about a brand or company?

A possible answer is shown by services from Slide or Meebo that are actively engaging the community to spread the word. This is viral marketing at its best and delivers on both, advertising and brand identification.

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