Friday, May 16, 2008

Internal Collaboration and Community features did a nice video of their 'ideas' product that pretty much outlines how CRM 2.0 can help optimizing the internal flow of communication and empower employees to be able to contribute to product innovation the same way customers could do...

This example also shows a good way to use the community to (pre~) filter a large amount of data (see the post about filtering). I am missing the possibility to involve the customers here... wouldn't it be a good idea to let the customers decide on the value of these ideas - they will be the ones that ultimately use the products?

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