Thursday, May 1, 2008

Nike: first small steps into CRM 2.0?

Nike seems to be one of the first adopters of the CRM 2.0 concept with Nike+:

It looks like Nike does not only engage their buyers to build
communities and share their (positive) experience with the products,
they also listen to the users on the Web 2.0.

I will try to compile a list of companies adopting CRM 2.0 like concepts or at least having a similar vision in some kind to proof that CRM 2.0 really can make a difference.

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