Tuesday, May 13, 2008

Lower the barriers...

Today Google announced a tool called "Google Friend Connect" that will help include social networking features to (standard) websites.

It will leverage Google's OpenSocial to connect to various social networks and allows web designers to include social features with very little effort. This clearly shows the direction and the increasing popularity of the Web 2.0.

From a CRM 2.0 perspective, it will reduce the technical effort to include SN features on a corporate website while underlining the importance of a well thought Relationship Model to avoid damage to a brand or company's reputation.

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1 comment:

  1. Hi Guido, looks an interesting thesis..... hope it goes well. Also check out our blog at www.capital2blog.wordpress.com
    Sam

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