While signing up and testing out on different social networking platforms, I found that there is quite a difference in the user group and focus amongst them.
Although all the platforms are open to anyone in the world, most of the sites are only strong in certain regions, age groups or focus groups. How would a company choose where to engage within a CRM 2.0 strategy? What functionality is important for my customers and where are they probably sharing information (i.e. where can I reach them best)?
My idea was creating something like a global map for social networking platforms. Try to analyze which customer groups are signed up where and using which applications / functionality within the Web 2.0. Could this help corporates to define an effective CRM 2.0 strategy?
where's the legend? what do the colors mean?
ReplyDeleteThe map was just to make it look better - the coloring has no relation to the topic...
ReplyDeleteI am building a list with SN platforms (and their local usage) here:
http://sites.google.com/a/trexico.de/crm-2-0/Home/global-sn-map