Ben McConnell did a nice post in his blog about customer feedback that doesn't really fulfill its purpose.
Besides filtering the customer feedback and suggestions, asking the right questions and leaving the customer the freedom of choice in his answers (and the channel), is crucial.
How can this be incorporated in a proper CRM 2.0 strategy? I will add a reminder in the strategy discussion...
Technorati Tags: CRM 2.0, customer feedback
Besides filtering the customer feedback and suggestions, asking the right questions and leaving the customer the freedom of choice in his answers (and the channel), is crucial.
How can this be incorporated in a proper CRM 2.0 strategy? I will add a reminder in the strategy discussion...
Technorati Tags: CRM 2.0, customer feedback
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