Friday, May 16, 2008

Treat women different?

Jackie Huba is raising an interesting point when she explains the differences of men and women when it comes to the word of mouth.

Although I agree that there are differences, I would say (as an affected person :) that most of the arguments she raises also apply to men. I would tend to say that it is a matter of the product if you personalize your CRM towards women or men. And this could lead to differences that vary from the color scheme of the website to the wording or functionality.

Interesting point, though. Need to keep this in mind - maybe there is a different CRM 2.0 strategy if the audience is mostly male or female?

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